CASE STUDY
BYD Shark — Sales Rep POV Shift
A shift away from traditional automotive advertising toward a more human, vlog-style storytelling approach built on real interactions and trust.
Objective
- Replace scripted messaging with real conversations
- Capture authentic customer reactions
- Build trust through POV storytelling
Creative Approach
- POV handheld cinematography
- Unscripted testimonials
- Natural pacing and ambient sound